These page of Espresso editorials deserves a wide variety of attention. It is one of the most important aspects of Independent Film making. We can talk and talk forever about the methods and value of each niche in showcasing and selling independent films. There as many ideas as there are films partaking in the schemes. If you have other great ideas, besides what you have read here, please leave us a comment.
Marketing in the Indies editorial!!! billy LAx’s fan favorite. I am honored he gave this one to me. Espresso Films, our company, makes it business as a niche in the Indie Film Marketing with online digital expertise. Our website, planned as the first of many, is www.moviesbyespresso.com We will promote festivals and markets, the films that win awards and some that don’t, Indie actors, directors and producers, as well as those companies that do business in the Indie world. Our designer and developer, Zalak, has a complete plan of websites planned and the social media that is being built under billy LAx is massive. Espresso Films is here to stay.
A vast amount of the marketing takes place at Film Festivals and Film Markets. Unfortunately, for the Indie filmmakers, 2020 has brought a lot of misfortune due to the virus. Cannes in France, the most important international film festival in the world, was all but cancelled and many others have gone virtual. This leaves two important marketing questions for filmmakers: How long will the new way of marketing independent film be necessary? And when and if the virus ends, will the old way of doing things reappear? Most experts think the marketing of Indies will morph into a hybrid of the old way and the new way created from handling the virus.
In any case, the new methods of the virus is probably to the benefit for Espresso Films who makes its business in the online digital marketing business. Billy LAx’s concept did not start after the virus took hold in March of this year (2020) but the increased online necessity of film making is right in the line of Espresso’s business model. Espresso encourages young filmmakers to entertain promotion within Espresso’s significant digital exposure. The company intends to enhance the revenue beyond all previous models of films and now that the Indie film marketing business has gone viral, it is in position to be more confident of its abilities than ever before.
Independent Film Theatrical distribution has been hit particularly hard in 2020. The screenings are down and much of the all-important “buzz” quieted. Particularly with the low budget “Art House” films in which the Festivals and Markets and small theatrical distributions at boutique theaters play such an important role of the financial success of the movie, the marketing campaigns have been hit particularly hard. One positive aspect is that there is nowhere but up to go for the Indie Film markets.