As common as it is to say “don’t judge a book by its cover,” websites are subject to an extreme level of snap judgements that immediately influence perceptions of credibility. Why? It’s a simple matter of choice. Chances are for any given search query, there are multiple search results that fit the needs of the user. It’s simple economics: A surplus of good options drives the price—or in this case, the level tolerance for bad websites—down. So yes, websites are judged swiftly and ruthlessly. Don’t believe me?